Walmart Marketplace profit calculator
Walmart charges a category-based referral fee with no monthly subscription. Add Walmart Fulfillment Services costs and advertising to see whether the lower platform cost survives the price pressure.
Walmart platform capabilities
Fee data currently modelled
US, CA, MX
Supported currencies
USD
Fee categories modelled
- Referral fee
- Payment processing
What this calculator includes
- Category referral fee applied to item price plus shipping
- WFS fulfilment as a per-order fee you can override
- Advertising as TACOS or per-unit cost
- Expected returns and restocking
What it does not include
- Storage surcharges and WFS peak-season rates
- Walmart Connect bid-level reporting
- Supplier agreements and promotional funding
Worked example
- Selling price: 29.99
- Referral fee (15%): 4.50
- WFS fulfilment (est.): 5.00
- Product cost: 8.00
In this example, note there is no monthly seller subscription on Walmart Marketplace, so overhead allocation matters less here than on other channels.
Frequently asked
What referral rate should I use?
Rates are category-specific and commonly fall between 6% and 15%. The default shown is the upper end — set your category rate before trusting the result.
Does Walmart charge payment processing separately?
No separate card-processing fee is charged to sellers, so payment processing shows as zero and the referral fee carries the channel cost.